The wedding dress expresses her personality, works for her body type, compliments the aesthetic of her other wedding choices, is stylish but not too trendy, unique but not ostentatious, perhaps sensuous while maintaining a level of classiness, maybe flirty and foxy without crossing into provocative, bridal but not matronly, practical but as extravagant as she wishes because it is, after all, her wedding day. All this and more goes into choosing this once-in-a-lifetime gown.

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